Intro

When it comes to making a choice between email marketing platforms, the cost can be a deciding factor for businesses of all sizes. In this comprehensive comparison, we’ll dive deep into the world of email marketing, focusing on Omnisend pricing and how it stacks up against iContact. By the end of this guide, you’ll have a clear understanding of the costs associated with these platforms and which one is the better fit for your email marketing needs. So, let’s explore Omnisend pricing in detail and compare it to iContact.

Quick Comparison

Before we delve into the intricacies of Omnisend pricing and iContact’s costs, let’s provide a quick comparison for those seeking a concise verdict:

• Omnisend: A versatile omnichannel marketing platform with a strong emphasis on e-commerce, making it perfect for online retailers.
• iContact: An email marketing platform that excels in simplicity and is ideal for small to medium-sized businesses.

Now, let’s explore the pricing models of these platforms and understand how they can impact your marketing budget.

Omnisend Pricing

Pricing is often a critical factor when choosing an email marketing platform, and Omnisend pricing – Figure 1.0 below – is no exception. Omnisend offers a range of pricing options designed to cater to businesses of different sizes. Here’s a breakdown of Omnisend’s pricing structure:

• Free Plan: Omnisend offers a free plan that includes up to 500 emails per month and up to 250 contacts, making it an attractive choice for small businesses or those on a tight budget.
• Standard Plan: If you’re looking for advanced features, the Standard Plan starts at approximately $16 per month. It offers higher email volumes and advanced automation capabilities.
• Pro Plan: For larger businesses with a growing subscriber base, the Pro Plan is available, starting at around $59 per month. This plan provides even greater email volumes, along with features like SMS marketing and web push notifications.

It’s important to note that Omnisend’s pricing can be affected by factors such as the number of subscribers, the features you require, and the volume of emails you plan to send. The free plan is an attractive starting point, especially for small businesses looking to get a taste of what Omnisend has to offer without any financial commitment.

iContact Pricing

While we’ve explored Omnisend pricing in detail, it’s essential to understand how iContact’s pricing compares. iContact follows a different pricing model based on the number of subscribers you have. Here’s a breakdown of iContact’s pricing as Figure 2.0 below:

• Launch Plan: iContact’s pricing starts at around $14 per month for up to 750 subscribers. This plan provides basic email marketing features and is suitable for smaller businesses.
• Growth Plan: As your subscriber list grows, you’ll need to upgrade your plan, and the cost will increase accordingly. The Growth Plan is designed for businesses with a larger audience.
• Expand Plan: iContact’s Expand Plan is tailored for businesses with more extensive email marketing needs i.e., up to 5,000 contacts. It provides advanced features and customization options.
• Advanced Plan: For businesses with complex requirements up to 10,000 contacts, iContact offers custom enterprise solutions. The pricing will depend on your specific needs and the level of support required.

Pros & Cons

Now that we’ve explored Omnisend pricing and iContact’s costs, let’s dive into the pros and cons of both platforms.

Omnisend Pros:

• E-commerce Focus: Perfect for online retailers with advanced e-commerce features.
• Automation: Robust automation tools with options like cart abandonment emails.
• SMS Marketing: The ability to send SMS messages to your subscribers.
• Multichannel: Offers a variety of communication channels like email, SMS, and push notifications.

Omnisend Cons:

• Complexity: Beginners may find the platform overwhelming due to its feature richness.
• Pricing: Costs can increase as your subscriber list grows, though the free plan is generous.

iContact Pros:

• User-Friendly: iContact’s simplicity makes it perfect for beginners.
• Landing Pages: The built-in landing page builder is a useful feature.
• Analytics: Basic reporting and analytics tools to track your campaigns.
• Responsive Support: Users often praise iContact’s customer support.

iContact Cons:

• Limited Features: May lack the advanced features sought by larger businesses.
• Pricing: Costs can add up as your subscriber list grows.

Alternatives

If neither Omnisend pricing nor iContact’s costs align with your budget or requirements, there are other alternatives to consider. Here are a few worth exploring:

• ActiveCampaign: An all-in-one marketing platform with email marketing, automation, and landing pages. Great for small to medium-sized businesses. Please see my review here: ActiveCampaign
• SendX: An email marketing tool that focuses on simplicity and automation, making it an excellent choice for startups and small businesses.
• MailerLite: A popular email marketing platform known for its ease of use and marketing automation features. Please see my review here: MailerLite
• Aweber: A user-friendly platform offering email marketing, automation, and event management.

Each of these alternatives has its strengths and weaknesses, so it’s essential to evaluate them in the context of your specific business requirements.

Conclusion/Summary: Who is the Winner?

In the battle of Omnisend pricing vs iContact, the winner largely depends on your business’s unique needs and goals. To recap:

• Omnisend: An excellent choice for online retailers and businesses seeking advanced e-commerce features, especially with its generous free plan.
• iContact: Ideal for beginners, small to medium-sized businesses, and those who value simplicity and user-friendliness.

Your decision should consider not only the costs but also the value you’ll get from the features offered. Take advantage of the free trials – if applicable – to get hands-on experience and determine which one best aligns with your business strategy and budget. To check out current Omnisend pricing and iContact current pricing please select one of the links below.