Intro:

In the ever-evolving world of digital marketing, the choice of the right email marketing platform can make or break your marketing campaigns. Today, we’re going to take a closer look at two prominent email marketing platforms: Brevo (formerly known as Sendinblue) and Constant Contact. By the end of this comprehensive comparison, you’ll have a clear understanding of which one suits your needs best for Brevo or Constant Contact pricing.

Quick Comparison:

Before we dive deep into the details, let’s provide a quick verdict for those in a hurry. The choice between Brevo and Constant Contact pricing depends on your specific needs. If you’re looking for a cost-effective solution with robust features, Brevo might be your best bet. On the other hand, if you prioritize simplicity, user-friendliness, and impeccable customer support, Constant Contact is a solid option.

Features:

Let’s begin our in-depth comparison by evaluating the features offered by both platforms. In this digital age, email marketing platforms must offer a wide range of features to help businesses connect with their audience effectively.

Brevo: Brevo (formerly Sendinblue) offers a comprehensive set of features, including email marketing, SMS marketing, marketing automation, and transactional emails. It has a user-friendly email builder, advanced segmentation, and A/B testing capabilities. Additionally, it provides real-time tracking and reporting to analyze the success of your campaigns.

Constant Contact: Constant Contact is renowned for its simplicity and ease of use. It provides features like email marketing, list management, social media integration, and event marketing. While it may not have the same level of marketing automation as Brevo, it excels in creating user-friendly campaigns, making it ideal for small businesses and beginners.

Personal Experience:

To offer you a more insightful perspective, let’s delve into our personal experience with both platforms.

Brevo: Experience with Brevo has been positive. The platform is highly customizable, allowing to create engaging email campaigns and automation sequences. The drag-and-drop builder is user-friendly, and the ability to send transactional emails and SMS through the same platform simplifies marketing efforts.

Constant Contact: Constant Contact’s strength lies in its simplicity. It’s a fantastic option for small businesses or individuals with limited technical expertise. The platform’s templates are easy to work with, and its excellent customer support ensures that you can overcome any challenges quickly.

Pricing:

One of the most crucial factors when choosing an email marketing platform is the cost. Let’s take a closer look at the pricing structures of Brevo and Constant Contact pricing.

Brevo Pricing:

Brevo Pricing: Brevo offers – Figure 1 below – a free plan, which is an excellent starting point for small businesses. Their Starter plan is budget-friendly and includes features like basic reporting and analytics and email support. Their Business plant is built for marketing managers and ecommerce professionals. As your business grows, Brevo offers scalable pricing options for the BrevoPlus option, ensuring you only pay for what you need.

Constant Contact Pricing:

Constant Contact Pricing: Constant Contact’s pricing – as Figure 2.0 below – is straightforward but may be less budget-friendly for small businesses. They offer a free trial, and their pricing starts Lite, Standard and Premium plans, which can get a bit pricey as your list grows. They don’t offer a free plan, so keep that in mind.

Pros & Cons:

Now, let’s break down the pros and cons of each platform to help you make an informed decision.

Brevo: Pros:

• Cost-effective pricing, especially for smaller businesses.
• Robust marketing automation features.
• Comprehensive transactional email and SMS capabilities.
• Advanced tracking and reporting.

Cons:

• May have a steeper learning curve for beginners.
• Customer support could be more responsive.

Constant Contact: Pros:

• User-friendly and easy for beginners.
• Excellent customer support and resources.
• Simple email templates for quick campaign creation.

Cons:

• Constant Contact pricing can be expensive, especially for growing lists.
• Limited marketing automation compared to Brevo.

Alternatives:

While Brevo and Constant Contact pricing are both strong contenders, it’s essential to consider other alternatives in the market, depending on your specific needs. Some notable alternatives include:

1. MailerLite: A popular email marketing platform known for its user-friendly interface and scalability.
2. ActiveCampaign: Offers an excellent balance of features, pricing, and customer support for small to medium-sized businesses.

Integrations:

Integrations play a crucial role in expanding the functionality of your email marketing platform. Here’s how Brevo and Constant Contact pricing compare in terms of integrations:

Brevo: Brevo offers a variety of integrations to help you connect your email marketing efforts with other tools and services. It integrates well with popular CRM systems like Salesforce and WordPress. Additionally, you can easily connect Brevo to e-commerce platforms such as WooCommerce and Shopify, making it a great choice for businesses with online stores. While Brevo’s integration library is not as extensive as some other platforms, it covers the essential bases for most businesses.

Constant Contact: Constant Contact also offers a range of integrations, although it may not have as many options as some competitors. It has strong integrations with e-commerce platforms like Shopify and WooCommerce, making it suitable for businesses looking to promote products online. Constant Contact pricing also integrates well with social media platforms, simplifying the process of sharing your email content on various channels.

Deliverability Rates:

Email deliverability is critical in ensuring that your messages reach the intended recipients’ inboxes. Let’s see how Brevo and Constant Contact fare in terms of deliverability rates.

Brevo: Brevo has a good track record when it comes to email deliverability. It offers features like list hygiene and automated re-engagement campaigns, which can help maintain a healthy sender reputation. However, it’s essential to maintain a clean and engaged email list to maximize your deliverability rates, which depends on your email practices as well.

Constant Contact: Constant Contact has a strong focus on email deliverability, making it an excellent choice for ensuring your messages reach your audience’s inboxes. They actively monitor deliverability and work to maintain a positive sender reputation, which can be reassuring for users. However, it’s still essential to follow best practices to maximize deliverability.

Compliance with Data Protection Regulations:

In today’s world, data protection is a top priority. Let’s examine how Brevo and Constant Contact handle compliance with data protection regulations.

Brevo: Brevo is compliant with major data protection regulations, including GDPR and CAN-SPAM. They offer features like GDPR consent management and data encryption to help users meet legal requirements. Additionally, their data centers are located in Europe, which may be a significant factor for businesses in the EU concerned about data sovereignty.

Constant Contact: Constant Contact takes data protection seriously and provides features and resources to help users comply with regulations such as GDPR and CAN-SPAM. They offer GDPR tools for consent management and have implemented security measures to protect user data.

In conclusion, both Brevo and Constant Contact are committed to maintaining good deliverability rates and ensuring compliance with data protection regulations. The choice between the two may come down to your specific integration needs and your preferences for a particular set of integrations.

Remember that while the email marketing platforms themselves play a role in email deliverability and data protection, your practices, list management, and content also significantly impact these factors. Always follow best practices to ensure the best results from your email marketing efforts.

Conclusion/Summary: Who is the winner?

In the battle between Brevo and Constant Contact pricing, there isn’t a one-size-fits-all answer. The choice depends on your specific needs and priorities.

If you’re a small business or an individual looking for cost-effective email marketing with robust features, Brevo (formerly Sendinblue) is an excellent choice. Its marketing automation and transactional email capabilities make it a powerful tool to engage with your audience.

On the other hand, if you value simplicity, user-friendliness, and top-notch customer support, Constant Contact pricing might be the best fit. It’s particularly suitable for small businesses or beginners looking to create effective email campaigns without a steep learning curve.

Remember that the right choice ultimately depends on your unique requirements and goals. We recommend taking advantage of the free trials and exploring both platforms to see which one aligns better with your business’s needs.

In conclusion, whether you choose Brevo or Constant Contact pricing, you’ll have a reliable tool to enhance your email marketing efforts in 2023. Both platforms have their strengths, and it’s up to you to determine which one best suits your objectives and budget. To check out current Brevo and Constant Contact pricing please select one of the button links below. Happy emailing marketing!