Intro:
Email marketing is a crucial aspect of any successful digital marketing strategy. Two prominent players in the email marketing space, Moosend and Omnisend, have been gaining attention for their unique features and capabilities. In this detailed comparison, we’ll delve into various aspects of both platforms, with a particular focus on Omnisend prices.
Table of Contents
Quick Comparison
For those looking for a quick verdict, Moosend and Omnisend prices both offer robust email marketing solutions, but the choice ultimately depends on your specific needs and budget. Now, let’s dive into a more detailed analysis.
Features
When it comes to features, both Moosend and Omnisend come equipped with a range of tools to create, send, and analyze email campaigns. However, each platform has its unique strengths. Moosend excels in intuitive drag-and-drop campaign builders, while Omnisend prices stands out with its advanced automation workflows. Consider your requirements and preferences when choosing between the two.
Moosend offers fewer features than Omnisend prices, but it still covers the basics of email marketing. Moosend has a drag-and-drop editor that lets you create beautiful emails without coding. You can also use one of their templates or import your own HTML code. Moosend also has a landing page builder that lets you create landing pages with the same editor. You can also create forms to capture leads and grow your list.
Moosend also has an automation feature that lets you create workflows based on triggers such as subscription, purchase, cart abandonment, etc. You can use their ready-made recipes or create your own with the visual builder. Moosend also has a segmentation feature that lets you group your contacts based on their actions, events, or custom fields.
Personal Experience
Having hands-on experience with both products provides valuable insights. Moosend’s user-friendly interface makes it a favorite for beginners, while Omnisend’s sophisticated automation features cater to the needs of experienced marketers. Your personal comfort and familiarity with these platforms play a significant role in determining which one suits you better. Please also see my email marketing guide at: Email Marketing Guide 2023.
Pricing
Now, let’s address the elephant in the room – pricing. The cost of an email marketing platform is a critical factor for businesses of all sizes. Before we delve into the details, here’s a brief overview of the pricing structures for Moosend and Omnisend prices.
Moosend Pricing:
Moosend is an email marketing platform that offers various features and pricing plans – Figure 1.0 below – for different needs and budgets. Here is a summary of the Moosend pricing plans:
- Free Trial: This plan is suitable for users who have up to 1,000 subscribers and want to try the core features of Moosend for free. You can send unlimited emails, create landing pages and forms, use automation workflows, and access basic templates and reports. You also get chat and email support, API access, and 100+ integrations.
- Pro Plan: This plan is suitable for growing businesses that need more advanced features and higher email sending limits. The Pro plan starts at $9 per month for 500 subscribers and unlimited emails if you pay annually. You can also use transactional emails, SMTP server, account manager, custom reporting, and more.
- Enterprise Plan: This plan is suitable for large businesses with high-volume email marketing needs. The Enterprise plan offers custom pricing based on your specific requirements. You get all the Pro features plus dedicated IP, audience discovery, SSO & SAML, and more. You also get priority support and a dedicated account manager.
You can also use a credit model to pay as you go for the emails you send. You can buy credits in bulk and use them whenever you want. The credits never expire and you can use them with any plan. Please review current pricing by selecting the image link in Figure 1.0 below.
Omnisend Prices:
Omnisend is an email marketing platform that offers various features and pricing plans for different needs and budgets. Here is a summary of the Omnisend pricing plans:
- Free Omnisend Prices Plan: This plan is suitable for users who have up to 250 subscribers and want to try the core features of Omnisend for free. You can send unlimited emails, create landing pages and forms, use automation workflows, and access basic templates and reports. You also get chat and email support, API access, and 100+ integrations.
- Standard Omnisend Prices Plan: This plan is suitable for growing and medium-sized businesses that need more advanced features and higher email sending limits. The Standard plan starts at $16 per month for 500 subscribers and unlimited emails if you pay annually. You can also use transactional emails, SMTP server, account manager, custom reporting, and more.
- Pro Omnisend Prices Plan: This plan is suitable for high-volume senders who want to combine the powers of email and SMS. The Pro plan starts at $59 per month for 500 subscribers and unlimited emails if you pay annually. You also get free SMS credits worth the price of the plan, unlimited web push notifications, advanced reporting, customer success manager, and priority support.
You can also use a credit model to pay as you go for the emails and SMS you send. You can buy credits in bulk and use them whenever you want. The credits never expire and you can use them with any Omnisend prices plan. Please review current pricing by selecting the image link in Figure 2.0 below.
Now that you’ve seen the pricing details, let’s break down the features included in each plan and help you decide which one aligns better with your budget and requirements.
Pros & Cons
No platform is without its strengths and weaknesses. Moosend boasts excellent deliverability rates and a user-friendly interface, but it may lack some advanced automation features. On the other hand, Omnisend prices offers powerful automation but may come with a steeper learning curve for beginners. Consider the pros and cons carefully to make an informed decision.
Integrations
Integration capabilities can significantly enhance the functionality of an email marketing platform. Both Moosend and Omnisend prices support integrations with popular third-party tools, such as CRM systems, e-commerce platforms, and analytics tools. Evaluate the integrations offered by each platform based on your specific business needs.
Deliverability
Email deliverability is a critical factor in the success of your campaigns. Moosend and Omnisend prices both prioritize high deliverability rates, but their approaches may differ. Look into the deliverability features and practices of each platform to ensure that your emails reach the intended recipients’ inboxes.
Data Protection
In an era of increasing concern about data privacy, compliance with regulations is non-negotiable. Moosend and Omnisend prices are committed to data protection, but it’s essential to understand the specifics. Dive into their privacy policies and security measures to ensure that your data – and that of your subscribers – is handled responsibly.
Alternatives
While Moosend and Omnisend prices are robust email marketing solutions, exploring alternatives is always a prudent decision to ensure that you are making the best choice for your unique business needs. Here’s a closer look at some noteworthy alternatives to both Moosend and Omnisend:
Brevo
Pros:
- User-friendly interface suitable for beginners.
- Affordable pricing plans for small businesses.
- Robust analytics and reporting features.
Cons:
- May lack some advanced automation features present in other platforms.
- Limited template customization options compared to competitors.
ActiveCampaign
Pros:
- Advanced automation workflows for personalized campaigns.
- CRM integration for a holistic customer management experience.
- Comprehensive split testing capabilities.
Cons:
- Pricing might be on the higher side for small businesses.
- Initial learning curve, especially for beginners.
MailerLite
Pros:
- Affordable pricing with a generous free plan.
- Intuitive drag-and-drop editor for easy campaign creation.
- A/B testing features to optimize campaign performance.
Cons:
- Automation capabilities may not be as advanced as some competitors.
- Some users may find the template library somewhat limited.
AWeber
Pros:
- Easy to use, making it suitable for beginners.
- Extensive library of email templates for varied needs.
- Integration with popular third-party tools.
Cons:
- Advanced automation features may not be as robust as in some competitors.
- Pricing plans may become less cost-effective as subscriber numbers increase.
Benchmark Email
Pros:
- Affordable pricing plans with flexibility for different business sizes.
- Intuitive interface for quick campaign setup.
- Robust reporting and analytics features.
Cons:
- Automation capabilities might be less extensive than in some competitors.
- Template customization options could be more diverse.
When considering alternatives, weigh the pros and cons based on your specific requirements, business size, and budget constraints. Each alternative comes with its unique strengths, so take the time to align these with your marketing goals to make an informed decision. Remember, the best email marketing platform is the one that best suits your business needs and helps you achieve your marketing objectives effectively.
Other relevant categories
In addition to the categories mentioned above, there are other relevant categories to consider when choosing an email marketing tool. These categories include:
Ease of Use
Omnisend has a more user-friendly interface than Moosend. The drag-and-drop editor is intuitive and easy to use. Moosend’s interface is more cluttered and less intuitive.
Customer Support
Omnisend offers better customer support than Moosend. Omnisend provides 24/7 customer support via email, phone, and live chat. Moosend only offers email support.
Customization
Omnisend offers more customization options than Moosend. Omnisend allows you to create custom workflows and custom event triggers. Moosend only offers conditional content blocks.
Reporting
Omnisend provides more detailed reporting than Moosend. Omnisend provides detailed reports on email open rates, click-through rates, and conversion rates. Moosend only provides basic reporting.
Automation
Omnisend offers more advanced automation features than Moosend. Omnisend allows you to create pre-built ecommerce workflows and custom workflows. Moosend only offers basic automation features.
Ease of Integration
Both Moosend and Omnisend offer integrations with popular ecommerce platforms such as Shopify, WooCommerce, and Magento. However, Omnisend offers more integrations than Moosend.
Ease of Migration
If you’re switching from another email marketing tool, it’s important to consider how easy it is to migrate your data to the new tool. Omnisend offers a migration service to help you transfer your data from your old email marketing tool to Omnisend.
Ease of Customization
If you want to create custom email templates, it’s important to consider how easy it is to customize the templates. Omnisend prices offers a drag-and-drop editor that makes it easy to customize email templates.
Conclusion/Summary: Who is the winner?
In conclusion, the choice between Moosend and Omnisend prices depends on your specific needs, budget constraints, and level of expertise. If you prioritize user-friendly interfaces and excellent deliverability, Moosend might be the better fit. On the other hand, if advanced automation capabilities are crucial for your campaigns, Omnisend could be the winner.
Ultimately, the best choice for you depends on the unique characteristics of your business and your marketing goals. Consider the factors discussed above and choose the platform that aligns most closely with your requirements.
