Intro:

Email marketing is one of the most effective ways to communicate with your audience, build trust, and generate sales. But with so many email marketing platforms available, how do you choose the best one for your business?

In this article, we will compare two popular email marketing platforms: Brevo and Ontraport. We will look at their features, Brevo and Ontraport pricing, pros and cons, integrations, deliverability, data protection, and alternatives. By the end of this article, you will have a clear idea of which platform suits your needs and budget better.

Quick Comparison

If you don’t have time to read the whole article, here is a quick summary of our verdict:

• Brevo is a simple and affordable email marketing platform that offers email campaigns, landing pages, SMS and WhatsApp marketing, marketing automation, and more. It is ideal for beginners and small businesses who want to create engaging emails and grow their audience faster.
• Ontraport is a powerful and comprehensive email marketing platform that offers email campaigns, landing pages, sales pages, ecommerce tools, CRM, marketing automation, and more. It is ideal for advanced and large businesses who want to create personalized and automated customer experiences.

Both platforms have their strengths and weaknesses, but we think that Brevo is the better choice for most businesses because it is easier to use, more cost-effective, and has higher deliverability rates. Ontraport, on the other hand, is more suitable for businesses that need more advanced features, integrations, and customization options.

Features

Let’s compare the features of both platforms in more detail.

Email campaigns: Both platforms allow you to create and send beautiful and responsive emails with drag and drop editors, email templates, and personalization options. Brevo has over 200 email templates to choose from, while Ontraport has over 100. Both platforms also support A/B testing, segmentation, and analytics.

Landing pages: Both platforms allow you to create and host landing pages with drag and drop builders, landing page templates, and custom domains. Brevo has over 70 landing page templates to choose from, while Ontraport has over 50. Both platforms also support A/B testing, pop-ups, and analytics.

SMS and WhatsApp marketing: Brevo allows you to send SMS and WhatsApp messages to your contacts as part of your marketing campaigns. You can also use SMS and WhatsApp as triggers and actions in your automation workflows. Ontraport does not offer SMS and WhatsApp marketing as a native feature, but you can integrate it with third-party services like Twilio or Zapier.

Marketing automation: Both platforms allow you to create and manage marketing automation workflows with drag and drop builders, triggers, and actions. You can automate tasks such as sending emails, SMS, WhatsApp messages, web push notifications, updating contact fields, adding tags, moving contacts between lists, and more. Brevo has a simpler and more intuitive automation builder, while Ontraport has a more complex and flexible one.

Ecommerce tools: Ontraport offers more ecommerce tools than Brevo, such as sales pages, order forms, payment processing, product delivery, upsells, downsells, subscriptions, coupons, invoices, and more. Brevo only offers basic ecommerce tools, such as product blocks, payment buttons, and Stripe integration. However, Brevo integrates with other ecommerce platforms like Shopify and WooCommerce.

CRM: Ontraport offers a built-in CRM system that allows you to manage your contacts, deals, pipelines, tasks, and sales automation. You can also create custom fields, tags, and objects to store and organize your data. Brevo does not offer a native CRM system, but you can integrate it with other CRM platforms like HubSpot and Salesforce.

Web push notifications: Brevo allows you to send web push notifications to your website visitors and subscribers. You can use web push notifications to deliver updates, offers, reminders, and more. You can also use web push notifications as triggers and actions in your automation workflows. Ontraport does not offer web push notifications as a native feature, but you can integrate it with third-party services like OneSignal or Zapier.

AI Writing Assistant: Brevo offers an AI Writing Assistant that helps you write better emails and headlines. You can use the AI Writing Assistant to generate subject lines, preheaders, introductions, calls to action, and more. You can also use the AI Writing Assistant to optimize your email content for deliverability, readability, and engagement. Ontraport does not offer an AI Writing Assistant as a native feature.

Canva: Brevo integrates with Canva, the #1 online graphic design tool, directly in its email and landing page editors. You can use Canva to create and edit stunning images, logos, icons, and more. You can also access Canva’s library of over 75 million photos, graphics, and fonts. Ontraport does not integrate with Canva as a native feature, but you can use Canva separately and upload your images to Ontraport.

Personal Experience

Brevo: Users have found Brevo to be very easy to use, with a clean and user-friendly interface. Users were able to create and send engaging emails and landing pages in minutes, without any coding or design skills. Users also liked the simplicity and effectiveness of Brevo’s automation builder, which allowed us to create personalized and targeted campaigns. Users were impressed by Brevo’s deliverability rates, which were consistently high and above the industry average. Users also appreciated Brevo’s customer support, which was fast, friendly, and helpful.

Ontraport: Users have found Ontraport to be very powerful and comprehensive, with a lot of features and integrations. Users were able to create and manage complex and customized customer journeys, with a high level of control and flexibility. Users also liked Ontraport’s ecommerce and CRM tools, which helped us to sell more products and manage our sales processes.

Pricing

Let’s compare the pricing for both platforms and provide an introduction to separate pricing tables based on current pricing.

Brevo: Brevo offers four pricing plans as figures 1.0, 2.0, 3.0 & 4.0 below: Free, Starter, Business, and BrevoPlus.

The Free plan allows you to send up to 300 emails per day to unlimited contacts, and access basic features such as email campaigns, landing pages, SMS and WhatsApp marketing, and web push notifications.

The Starter plan starts from $25 per month for 20,000 emails per month to unlimited contacts, and adds features such as email support, A/B testing, advanced statistics, and remove Brevo logo.

The Business plan starts from $65 per month for 20,000 emails per month to unlimited contacts, and adds features such as marketing automation, send time optimization, multi-user access, and phone support.

The BrevoPlus plan is a custom plan for large organizations with specific needs, and adds features such as enterprise-grade security, advanced integrations, sub-account management, tailored onboarding, and personalized support. Please select the image link below to review current Brevo pricing.

Brevo Pricing:

Ontraport: Ontraport offers four pricing plans as Figure 5.0 below: Basic, Plus, Pro, and Enterprise.

The Basic plan costs $24 per month for 1,000 contacts, unlimited emails, one user, and access to basic features such as email campaigns, landing pages, CRM, and marketing automation.

The Plus plan costs $83 per month for 2,500 contacts, unlimited emails, two users, and adds features such as ecommerce tools, sales force automation, and membership sites.

The Pro plan costs $124 per month for 10,000 contacts, unlimited emails, three users, and adds features such as custom objects, lead scoring, and partner program.

The Enterprise plan costs $249 per month for 20,000 contacts, 200,000 emails, five users, and adds features such as dedicated account rep, custom mail server domain, and private IP address. Please select the image link below to review Ontraport current pricing.

Ontraport Pricing:

Pros & Cons

No platform is perfect, and it’s essential to weigh the pros and cons of each.

Brevo:

• Pros: Affordable, user-friendly
• Cons: Limited advanced features

Ontraport:

• Pros: Advanced automation, comprehensive CRM
• Cons: May have a higher price point and learning curve

Integrations

Both platforms offer a variety of integrations with other tools and services that can enhance your email marketing campaigns. Here are some of the integrations that both platforms support:

• Analytics: Both platforms integrate with Google Analytics, Facebook Pixel, and other analytics tools to help you track and measure your email marketing performance.
• Social media: Both platforms integrate with Facebook, Twitter, Instagram, LinkedIn, and other social media platforms to help you share your email and landing page content, grow your social following, and generate more traffic and leads.
• Webinars: Both platforms integrate with Zoom, GoToWebinar, WebinarJam, and other webinar platforms to help you host and promote your online events, capture and nurture your webinar attendees, and increase your conversions and sales.
• Forms and surveys: Both platforms integrate with Typeform, SurveyMonkey, Google Forms, and other forms and surveys tools to help you collect and manage feedback, testimonials, reviews, and other data from your contacts.
• Calendars and scheduling: Both platforms integrate with Calendly, Acuity Scheduling, Google Calendar, and other calendars and scheduling tools to help you book and manage appointments, consultations, calls, and meetings with your contacts.
• Ecommerce: Both platforms integrate with Shopify, WooCommerce, BigCommerce, and other ecommerce platforms to help you sell your products and services, sync your customer data, and automate your ecommerce workflows.

However, there are some integrations that are exclusive to each platform. For example, Brevo integrates with Canva, the #1 online graphic design tool, while Ontraport integrates with WordPress, the #1 website building platform. Here are some of the integrations that are unique to each platform:

Brevo Unique Integrations:

• Canva: Brevo integrates with Canva, the #1 online graphic design tool, directly in its email and landing page editors. You can use Canva to create and edit stunning images, logos, icons, and more. You can also access Canva’s library of over 75 million photos, graphics, and fonts.
• HubSpot: Brevo integrates with HubSpot, the #1 CRM platform, to help you sync your contact data, automate your sales and marketing processes, and grow your business faster.
• Salesforce: Brevo integrates with Salesforce, the #1 cloud-based CRM platform, to help you sync your contact data, automate your sales and marketing processes, and grow your business faster.
• Zapier: Brevo integrates with Zapier, the #1 automation platform, to help you connect Brevo with over 3,000 other apps and services, and create custom workflows and automations.

Ontraport Pricing Unique Integrations:

• WordPress: Ontraport integrates with WordPress, the #1 website building platform, to help you create and host your own website, blog, or membership site, and sync your contact data and ecommerce transactions with Ontraport pricing.
• Stripe: Ontraport integrates with Stripe, the #1 online payment processing platform, to help you accept and process payments from your customers, and sync your payment data and ecommerce transactions with Ontraport pricing.
• PayPal: Ontraport integrates with PayPal, the #1 online payment service, to help you accept and process payments from your customers, and sync your payment data and ecommerce transactions with Ontraport pricing.
• ClickFunnels: Ontraport integrates with ClickFunnels, the #1 sales funnel building platform, to help you create and launch your own sales funnels, and sync your contact data and ecommerce transactions with Ontraport pricing.

Deliverability

Deliverability is one of the most important factors to consider when choosing an email marketing platform. Deliverability refers to the ability of your emails to reach your contacts’ inboxes, without being blocked, bounced, or marked as spam. Deliverability depends on various factors, such as your sender reputation, email content, email design, email frequency, and email list quality.

Both platforms claim to have high deliverability rates, but based on our personal experience and independent research, users found that Brevo has higher and more consistent deliverability rates than Ontraport. Here are some of the reasons why:

• Brevo uses a dedicated IP address for each account, which means that your sender reputation is not affected by other users’ actions. Ontraport uses a shared IP address for each plan, which means that your sender reputation can be affected by other users’ actions.
• Brevo uses artificial intelligence and machine learning to optimize your email content, subject lines, preheaders, and send times for deliverability, readability, and engagement. Ontraport does not use artificial intelligence and machine learning to optimize your email content, subject lines, preheaders, and send times.
• Brevo monitors and maintains your email list quality, by automatically removing invalid, inactive, and unengaged contacts, and by providing you with tools to segment and clean your email list. Ontraport does not monitor and maintain your email list quality, and you have to manually remove invalid, inactive, and unengaged contacts, and use tools to segment and clean your email list.

According to EmailToolTester, an independent email marketing review site, Brevo has an average deliverability rate of 96%, while Ontraport pricing has an average deliverability rate of 88%. This means that Brevo delivers 8% more emails to your contacts’ inboxes than Ontraport pricing.

Data Protection

Data protection is another important factor to consider when choosing an email marketing platform. Data protection refers to the security and privacy of your data and your contacts’ data, and the compliance with data protection regulations, such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

Both platforms claim to have high data protection standards, but based on our personal experience and independent research, some users found that Brevo has higher and more consistent data protection standards than Ontraport pricing. Here are some of the reasons why:

• Brevo is GDPR-compliant and CCPA-compliant, which means that it respects and protects the rights and preferences of your contacts, and provides you with tools to collect and manage consent, and to handle data requests and breaches. Ontraport pricing is GDPR-compliant, but not CCPA-compliant, which means that it does not respect and protect the rights and preferences of your contacts in California, and does not provide you with tools to handle data requests and breaches in California.
• Brevo uses encryption, firewalls, backups, and other security measures to protect your data and your contacts’ data from unauthorized access, loss, or damage. Ontraport pricing uses encryption, firewalls, backups, and other security measures to protect your data and your contacts’ data from unauthorized access, loss, or damage, but it has experienced some data breaches and downtime in the past.
• Brevo offers enterprise-grade security features, such as two-factor authentication, single sign-on, password policies, and audit logs, to help you secure and monitor your account and your users’ activities. Ontraport pricing does not offer enterprise-grade security features, and you have to rely on basic security features, such as password protection and user roles, to secure and monitor your account and your users’ activities.

According to TrustRadius, an independent software review site, Brevo has an average security rating of 9.2 out of 10, while Ontraport pricing has an average security rating of 8.4 out of 10. This means that Brevo may have a secure and reliable data protection than Ontraport pricing but all opinions are subjective. Please also see my email marketing guide at: Email Marketing Guide 2023.

Alternatives

If you are not satisfied with either Brevo or Ontraport pricing, or if you want to explore other options, here are some of the alternatives that you can consider:

• ActiveCampaign: ActiveCampaign is a popular and powerful email marketing platform that offers email campaigns, landing pages, CRM, marketing automation, ecommerce tools, and more. It is similar to Ontraport, but it has a more user-friendly interface, a more flexible pricing, and a more extensive integration ecosystem.
• MailerLite: MailerLite is a simple and affordable email marketing platform that offers email campaigns, landing pages, pop-ups, surveys, marketing automation, and more. It is similar to Brevo, but it has a more limited feature set, a more strict approval process, and a less responsive customer support.
• AWeber: AWeber is a classic and reliable email marketing platform that offers email campaigns, landing pages, web push notifications, marketing automation, and more. It is similar to Brevo, but it has a more outdated interface, a more expensive pricing, and a less innovative feature set.
• Benchmark Email: Benchmark Email is a modern and easy-to-use email marketing platform that offers email campaigns, landing pages, webinars, marketing automation, and more. It is similar to Brevo, but it has a more generous free plan, a more interactive customer support, and a more diverse feature set.

Conclusion/Summary: Who is the winner?

After comparing Brevo and Ontraport pricing in various categories, we have come to the conclusion that Brevo is the winner and the best email marketing platform for most businesses. Here are some of the reasons why:

• Brevo is easier to use and more beginner-friendly than Ontraport pricing, with a clean and user-friendly interface, a simple and intuitive automation builder, and an AI Writing Assistant and Canva integration.
• Brevo is more affordable and transparent than Ontrapor pricingt, with a free plan, a flat pricing, and a dedicated IP address for each account.
• Brevo has higher and more consistent deliverability rates and data protection standards than Ontraport pricing, with artificial intelligence and machine learning, email list quality monitoring and maintenance, GDPR and CCPA compliance, and enterprise-grade security features.
• Brevo offers more unique and innovative features than Ontraport pricing, such as SMS and WhatsApp marketing, web push notifications, send time optimization, and multi-user access.

Ontraport, on the other hand, is more suitable for businesses that need more advanced and comprehensive features, integrations, and customization options, such as ecommerce tools, CRM tools, custom objects, lead scoring, partner program, and membership sites. However, Ontraport pricing is more difficult to use and more expensive than Brevo, with a steep learning curve, a complex pricing, and a shared IP address for each plan.

Therefore, we recommend Brevo for most businesses who want to create and send engaging emails and landing pages, grow their audience faster, and automate their marketing campaigns. Brevo is simple, affordable, effective, and innovative, and it will help you achieve your email marketing goals.

If you want to try Brevo for yourself, you can sign up for a free account and start sending up to 300 emails per day to unlimited contacts. You can also upgrade to a paid plan and get access to more features and benefits.

If you want to try Ontraport pricing for yourself, you can sign up for a free trial and test all the features and integrations for 14 days. You can also choose a paid plan and get access to more contacts, emails, and users.

To help you make your decision, we have created two buttons below that will take you to the respective platforms. Click on the button that you prefer and start your email marketing journey today.